Three Critical Elements of a MLM Capture Page
June 12, 2007 – 11:08 am | by Burke Jones - The Internet MLM Pro
If you are building your MLM business the smart way - by using the internet - you must have a high quality, high converting capture page. The capture page is the main page that all of your marketing will be driving traffic to. The capture page is also known as a “squeeze page” in the internet marketing community.
The reason it is known as a “squeeze page” is because you want to “squeeze” the visitors information out of them before they can get what they really want - your valuable content.
Three Critical Elements Your MLM Squeeze Page Must Have
1. A Compelling Headline
The headline of you squeeze page must start the story. It must be compelling and interesting enough to draw your visitor into the page and read the rest of your story.
2. Bullet Points
You must have 5 to 10 well written bullet points. All of the points should focus on “them”, which can be easily done simply by using the words “you” and “your”. These bullet points must show the visitor exactly what you can help them with or provide them by giving their information to you.
3. A FREE Gift
Your squeeze page must offer something of value in return for the visitor giving you their contact information. You can do this very simply by creating a report of useful information. You could interview someone successful in your upline, and offer the audio or transcription. Use your imagination - the possibilities are limitless.
Okay, so you say you learn better by example? I will give you a couple of sites that I think have really good capture pages:
http://www.internetmlmpro.com/su/
http://www.internetmlmpro.com/ms/
These should give you some ideas that you can take and run with. Once you have your squeeze page setup, keep testing different versions to see how the changes affect the conversion rate. Remember, the more traffic you send to your capture page, the more sign-ups you will get, and the more new associates you will enroll.
It is important that you spend the necessary time fine tuning this page, to maximize your effort and your return!
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