How to explode your Network Marketing Business on the Internet

Are You Buying MLM Leads?

December 11, 2007 – 1:27 am | by Burke Jones - The Internet MLM Pro

As often happens I received a call from a guy that wanted to “talk shop” about the network marketing industry. As typically happens, he immediately launched into a high pressure sales pitch to get me to join his network marketing business. I let him go on for a while, then I turned the tables on him and led him through a series of questions.

The first question I always ask this type of person is this: “Are you buying MLM leads?”

Invariably I get the same answer over and over. Yes, I buy 100, 200, or even 500 leads a month - the answer varies per person. However when I ask the next tough question, how many people have you sponsored and how long have you been cold calling these leads, the answer is almost always the same - ZERO! Sure there is the rare person that has sponsored people, that is if they are actually telling me the truth.

The cold hard fact is that most of us will never be able to sponsor enough people with purchased leads to grow a substantial organization before we run out of money. Even if we do sponsor people, how many of them will actually have the stomach to do what we have done? Not many!

In fact when I first got started I had spent thousands of dollars on leads, hours and hours on the phone and I was scared to death! I had no idea what I would do to help a new associate get started when I finally did sponsor someone. I felt physically sick when I realized that I was leading others down the same dead end path I was on.

You have doomed your MLM business to fail if you are purchasing MLM leads and only calling them one time - with no other way to make money if they don’t join your primary business.

This is exactly why I turned to the internet and put myself in a position of lead abundance and positive cash flow. No longer do I hang on each new lead and act from a position of desperation - the internet allows you to completely change your mindset.

Once you start generating your own leads, and stop buying expensive un-targeted MLM leads - you are now in charge of your destiny. The easiest way to do this is to plug into a generic prospecting system that does all the work for you.

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  1. 2 Responses to “Are You Buying MLM Leads?”

  2. By Don The MLM Leads Expert on Dec 11, 2007 | Reply

    Interesting article and point of view. I’ve been in the position of cold calling and of using warm leads. Obviously using leads was better, however I do see your point.

    Its infinitely better if you can generate your own leads rather than buying commercially generated ones but..when I was building an Amway busines back in 1992 and there was no such thing as buying leads…I found it hard, tough and difficult to duplicate. At least commerical leads provide people with a starting point beyond thier friends and family

  3. By Burke Jones - The Internet MLM Pro on Dec 13, 2007 | Reply

    Don,
    Yes, I understand your point of view. The thing is that today there are several options to choose from where I can have a new associate plugged into a system that not only allows them to generate their own leads, but also provides training and residual income for me.

    As you mentioned, this is all about duplication. I prefer to use a system based approach, then let the system teach my new associates as I provide guidance and point the way for them.

    Thanks for the comment - keep in touch!

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