MLM Business Plan - The RIGHT Way!
January 24, 2008 – 4:44 pm | by Burke Jones - The Internet MLM Pro->
So I have been thinking more about my MLM business plan and my philosophy that I work under every day. I thought I would share a few more of my thoughts so you can understand where I am coming from as you develop your own strategy.
There is a basic philosophy that has been taught in most network marketing companies that says you promote the company - the MLM company - at the front end. So if you looked at the flow it would look like this: Prospect to Company, Company to You.
It has always been this way because to grow a large organization, the upline leaders needed people to focus on growing the team. The team aspect is what really creates the leveraged wealth in this industry.
Here comes the scary part of this mlm plan….you don’t own your downline. You don’t own your business - the parent company owns the downline and owns your business. What happens the day the company goes bankrupt? What happens when all H*** breaks loose and the press begins to attack the company or the product is found to be defective or dangerous?
I will tell you what happens - and it is sickening - your entire business, and all your income, will be gone almost overnight. I have seen this happen - and it is the scariest thing about this business.
The philosophy I use in my mlm business plan is very simple. I want to control as much of the business as I can. How do I do this?
I simply rearrange the flow so it looks like this: Prospect to ME! I build the relationship with the prospect, I control where the prospect goes. If that means they join my downline - the best answer - then I have built the first relationship, and we are a true team. It allows me to form relationships and bonds with other human beings at a much deeper level. So when the worst happens - which is what we need to plan for - I am prepared to leverage those relationships and hit the ground running.
The other aspect of this plan that is very powerful is that it allows me to have massive leverage. Leverage is one of those things that all the “heavy hitters” in your upline like to talk about, but most have no idea what it can really mean to their businesses.
By creating my own leads, that build a trust and relationship exclusively with me, I am able to create income outside of my primary business, even if these prospects never join my primary company. I don’t know about you, but I call that tremendous leverage - which comes from control of the process.
To summarize, here is the way my MLM business looks in a nutshell - I generate leads, I build a relationship with those leads on autopilot, I profit from these leads, the BEST leads call me with credit card in hand. Keep these ideas in mind as you put the pencil to the paper and start writing your own plan for success.
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