The MLM industry is a very competitive industry. People who are starting their network marketing business from the ground floor level will tend to have many problems trying to find people who like MLM because of the negative connotations people have against the industry over the last few decades.
So how does one find people who like MLM?
The easiest and most obvious answer to this is to look for people who are already exposed to what MLM is all about.
This group of people has probably:
(1) Tried network marketing before and although they haven’t have success in their previous opportunity, is willing to give it another go by looking for another opportunity.
(2) Are already involved in a network marketing opportunity and they are looking for a chance to switch over into a ‘better’ opportunity or go under another upline who is more capable.
(3) Their previous MLM Company has recently shut down due to many different reasons and they are looking for a venue to start their network marketing business all over again.
These 3 groups of people are considered your target markets (which are the people who like MLM).
So what is the most effective way to target these people? Is it possible to bring them into your network?
For starters, the biggest problem most newbies in network marketing is to try to use the comparison tactic to get people to join their network marketing opportunity. They attempt to tell them that my product is better than your product, my compensation plan pays more than yours, my management team has more experience and my upline can help me ‘close’ more prospects compared to yours.
This kind of ‘my company is better than yours’ approach doesn’t win people over because a person convinced against his or her will is of the same opinion still. Even if you win the argument, you ‘close’ the back door and they will lose face when they lose the argument.
The better way to prospect these people is to first, brand yourself as a network marketing expert. Only when you find a way to provide value to other people will they even begin to consider your network marketing opportunity. Building relationships first is more important than entering into a shouting match to see whose company is better. When you can show your prospect that you can add value to their life (their knowledge, their income, etc), they will be more likely to join your network marketing opportunity in the future.
There are two schools of though when it comes to MLM leads.
The first way is the traditional, old school way of getting leads which is to pull out your mobile phone and writing down every single name on that phone onto your name list. Every single person, from your baby cousin all the way to your 60 year old grand aunt.
When you run out of names on your list, you will start to dig through your list of business cards for any name that you can call.
This method is actually very ineffective because you are spending a lot of time going through a list of people who are NOT in your target market. There is no way you are going to be effective if you keep on targeting people who do not have a big dream, people who are comfortable in their jobs or people who just won’t listen to what you say no matter what you say (they see the old beer drinking buddy Joe rather than someone who is pursuing their dreams).
The second and more effective way to get the best MLM leads is to go on the Internet and get your leads. But bear in mind, don’t just get any leads but rather leads that are targeted – that means people who are actively seeking for a network marketing opportunity or people who are on the verge of switching to another opportunity.
These people are the best kind of leads you can find because not only do they give you the least amount of resistance, they are actually people in your target market and you will spend less time and money on marketing costs.
There are many ways you can get the best MLM leads – either through driving free traffic or by paying for traffic.
The advantage of using free traffic is that you do not need to spend any money and you can easily get traffic from organic search terms as well as blogs, social networking sites, social bookmarking, forums, traffic exchanges and even other people’s blogs. Free traffic takes time to generate but it is very good if you are building your network marketing business on a shoe string budget.
Once you have made some money with your leads, you can invest into paid traffic as well. One of the advantages of using paid traffic is that you get to control the amount of traffic you can get. It all depends on your budget and you are the one that sets the cap on your traffic. You can get up to potentially unlimited traffic in a very quick time. Some of the best ways to get the best MLM leads also come from pay per click (PPC) campaigns such as Google AdWords, buying banner advertising and using co-registration leads.
I have been able to witness the power of a very incredible MLM marketing system first hand - and the results are amazing to say the least. After studying why the results were so good and really evaluating the system I thought I would write up a 3 part article about the system.
If you want to be successful marketing your MLM business on the internet you really need to have a system in place that does three things - if you get one of these wrong you are destined for failure.
What are these 3 critical components of an affective MLM marketing system?
1. Highly optimized lead capture page
2. Automated follow-up via phone or email
3. Utilizes the powerful marketing tactic - the “fear of loss”
In this installment I will focus on discussing breifly the lead capture page.
For any lead capture page to really convert it needs three basic ingredients. A strong headline, feature and benefit bullet points, and a bit of mystery to draw the prospect in.
Get these right and you will have a winner. You see people will only spend a milisecond deciding if the page is worth reading further - this is where the headline comes into play. The first thing a prospect sees when they hit your page is the headline - and it must draw them in.
After the headline most people will scan the remaining text on the page - probably not reading every word - and within just a few seconds will make a decision to share their name, email, etc in return.
This is where the “mystery” comes into play. You want to tease the visitor with just enough information that it peaks their interest, but does not give the entire story. So you want to hint at the solution to their “pain” but not give them the complete answer. This will further encourage them to part with their private information and subscribe to your mailing list where you can further develop the relationship with them.
But that is for the next part of this article…stay tuned for Part 2 of Your MLM Marketing System!
I just sent this to my entire list - so act quickly!
========================
Burke Jones here from Internet ML’M Pro - and this is longer than my typical
emails to - but it is important so read every word.
One of the primary factors of using the laws of attraction marketing to grow your
net’work marketing business is to position yourself as an expert in the field.
This does not mean using the strong arm tactics of the 1980’s to ram your
opportunity down the throat of anyone unfortunate enough to be standing next
to you!
So how do you tap into the powers of attraction marketing using the internet to
explode your prospecting system?
You create great content! AND freely give it away!
As people search for information on their business, you show up everywhere they
turn. You have a blog, you have articles, you do PPC marketing - you are
everywhere.
One of my favorite places that I send all my coaching clients to get started is a web
2.0 site called Squidoo.
At Squidoo you can build what they call a “lens” for zero cost. These lenses can be
on any topic you desire. Of course for our purposes you will want to stick with
subjects related to M’LM and Net’work Marketing - after all we ARE wanting
prospects to grow our business with.
Here are a few quick facts about Squidoo:
- Over 10 million page views per month
- A lens is loaded every 1/4 second
- Squidoo was the 14th FASTEST growing site on the web in 2007!
- Squidoo has a PageRank of 7
Does this sound like a place you would like to be? IT SURE DOES!
I have built many lenses, and once built they continue to bring me traffic and leads
on auto-pilot FOREVER! This is true LEVERAGE!
Now even though Squidoo is very user friendly some people are still intimidated
of the thought of creating content and building a lens, or just simply don’t have
enough hours in the day to get the work done. This is where I can help….
I have tamed the Squidoo Beast - I know the modules to use, I know how to write
great content and promote a lens for maximum benefit.
So for the first 5 people to take me up on this offer here is what you will get:
1. One custom designed lense targeted around the theme you provide me. (it
must be M’LM or Network Mar’keting related ie. your company, etc) You will provide
any links you want, etc - it will look like you built the lens - your an INSTANT EXPERT!
2. After the lense is built, I will transfer complet ownership to you. You can update
it, change it, etc - it will be transfered to your free Squidoo account that I can help
you set up.
3. I will also promote the lense so that it gets maximum exposure! I have several
sneaky tactics that will drive you lense up in the search rankings - plus I will also
promote your lens on my blog!
As you can see I am giving away the farm to the first 5 lucky people to take me up
on this incredible offer!
I have seen similar services charge as much as $249 for this type of service - but
you won’t pay anywhere near that much - in fact you will get a custom built Squidoo
lens - with all original content created by yours truely - for the low one time price
of just $127!
If you want in on this deal - you need to simply sent me $127 via Paypal to this
email address: burkejones@gmail.com
But you must act quickly - this offer is going out to thousands of my subscribers,
and I only have limited time which is why the offer is only for the first 5 people
that take quick action!
If you are the 6th person to take action, I will immediately refund your money -
that is how serious I am about limiting this offer!
So send your Paypal payment right now to burkejones@gmail.com and I will get
started on your lens!
Your partner for success,
Burke Jones
“The King of F’ree Leads”
P.S. - Remember, you get to pick the topic - you tell me what you want, and I will
create a custom lens around that theme!
In our last installment I talked about how to create magic in your business so that you could literally insulate yourself from those things that create failure for so many in this industry of MLM or Network Marketing.
I promised I would give you a quick road map, so just like the children in “The Magic Treehouse” book who point at a picture and magically transport to that location - you can “magically” insulate yourself from failure.
There are two ways to create this insulation, and virtually guarantee yourself success - if you take action.
First, put yourself in a position of lead abundance! You will never do this by bugging your friends and family or buying expensive leads…you must create your own.
The best way to do this is to simply create your own lead capture page on your own website and drive traffic to that page. However….
If the thought of creating your own thing is keeping you from getting started, the next best thing is to plug into a generic system, that brands you as a leader - and does all the heavy lifting for you. All you need to do is add traffic.
The best generic system I know of is Power Prospecting System (<= Click there) by Daegan Smith. This system brands you as a leader, has high converting landing pages, and gives you the entire system on a silver platter.
The next thing you need to do is give yourself a way of earning money! As your leads enter your system, you need a way of making money from them even if they never join your primary business.
The easiest way to do this is through affiliate marketing. Affiliate marketing allows you to offer your subscribers other peoples products, by recommending them, and when they purchase you make a healthy commission.
However, if you are not using PPS, where should you turn to find affiliate products for this niche?
One quick way is to simply look at the sites of products you have found for a link that says “Affiliate Program” or something like that.
Here are a couple of my products that offer affiliate commissions:
Internet MLM Pro Secrets - $7.00 100% commissions paid instantly to your Paypal account. Here is the link you need to use:
http://www.internetmlmpro.com/mlmreport/?e=YOURPAYPALEMAILADRESS
The other night I was reading to my children at bedtime. Right now we are reading a book out of a series called “The Magic Treehouse”.
For those of you without children under 10 years old, “The Magic Treehouse” is a great story about a brother and sister that have a treehouse full of books. The “magic” happens when they open a book and point at a picture - they are instantly transported to that place for the rest of the story.
In the current book we are reading they actually travel to a moon base. My kids really get a kick out of this imaginary story.
So after I tucked them in I started thinking about how dreams can propel your business forward. Much the same way that the children in the book, point at a picture and transport themselves to that situation - you can do the same thing.
Unfortunately, in this industry many of us are faced with so much rejection and disappointment that we stop believing in the “magic” that are those dreams we started with.
You really do need some way to protect your dreams like they are the most fragile creation on earth. After a bit of thinking I wrapped my mind around a couple of ways to put this protection in place….
First, put yourself in a position of lead abundance. When you have more leads than you can talk to in a single day, one little rejection will not stop you - after all you have hundreds more leads where they came from.
Secondly you must have a source of income in your business. Lets face it, in most network marketing companies, you simply don’t make much money when you first sponsor someone, or get that customer going. The power comes when you organization takes on a life of its own, and you begin to benefit from the work of your entire team.
In the next installment I will examine each of these in more depth and give you a quick action plan to move your business forward.
One of the biggest struggles in this industry is finding good MLM leads. Unfortunately, most of the problem comes from the fact that the ideal target market has not been indentified before you start your marketing efforts.
Let me illustrate with a quick story…
The other day my lovely Wife sent me to the store with a short list of items that we needed for our home. On the list was written “Finesse Hairspray” - yes it was for her - I am not much of a hair product guy.
So I headed over to the hair spray aisle and began my search. I looked and looked, but could not find “Finesse Hairspray - black bottle.”. I must have spent five minutes looking at each and every bottle on the aisle - who knew there were so many brands of hair product! Finally I came to the conclusion that the store simply did not have “Finesse Hairspray” and finished my shopping.
When I got back to my car I gave her a quick call to see if I needed to go somewhere else. She could not believe that the store did not have it. I said the only black bottle on the shelf was “Tresemme”. At which point she exclaimed, “That’s it!”. She had mistakenly written the wrong brand name down on the shopping list. Sure enough I went back in and instantly found what she wanted.
Now your probably wondering how this story relates to your target market and generating MLM leads for your business, so let’s look at this from a business perspective.
When we first get into this business we are told to target our friends and family. Then when that does not work, we are told to purchase generic business opportunity leads. Sure this tactic might get you a few new associates, but from my perspective these two groups of people are not your ideal target market, and the struggle will continue for you.
Just like when I was trying to find the wrong hairspray on the shelf, and did not have success, targeting the wrong group of people will also lead you to failure.
However, once you identify the precise market to suck your MLM leads from, life becomes much easier. In exactly the same way I instantly found the correct hairspray once I knew the right brand name, you will be able to enroll new associates at a record pace!
The market you choose to pursue will have a dramatic impact on the success or failure of your business. There is actually nothing more important that finding the target market in your network marketing business.
Let me explain with a quick story. Last summer I attended Webelos (Cub Scout) camp with my oldest son. On one of the days at camp they got to shoot BB guns. (Which by the way is one of the reasons I love Scouting - it lets boys do things boys like to do, but we have managed to allow them to be politically incorrect - but that is another story!)
The boys were instructed on the range safety, gun safety and proper shooting technique. They were taught how to aim the BB gun by aligning the front sight and the back sight on the target.
Surprisingly the boys were very good shots in general. They were finding their targets, aiming, and hitting the mark.
Now just imagine if they were suddenly blindfolded, and the targeted started bouncing up and down. Do you think they would experience the success they had been experiencing? Highly unlikely!
This same idea holds true in your business. You have to identify the market, by finding out what need or desire your product can fill - this is your target market. Once you understand this your business is bound for success.
However, if you pick wrong, or misunderstand what your target market is, it will be just like shooting a BB gun blindfolded while the target is moving - success will be difficult to obtain.
So before you take your first action in your network marketing or MLM business, be sure that you have identified your target market with laser guided precision. Then and only then will the marketing efforts you make be rewarded with success.
As a Mona Vie distributor, you are obviously in constant search for new leads to grow your MLM business. Most companies and uplines will tell you to head over to the nearest lead distributor and purchase some “top quality” leads for your MonaVie business.
Hold on to your wallet! Buying leads is the quickest way to failure that I have ever seen. Sure it works for a very small percentage of distributors, but typically they have spent a bundle to learn the techniques and tactics required for this success. There are two reasons that your upline recommends buying leads for your Mona-Vie business - leverage and money.
Lets break this down and take a look at leverage. You see it works for your upline, because they have hundreds of suckers under them just like you. If a small percentage of their downline manage to sponsor someone it adds up to massive growth for their business. Unfortunately, you will probably never experience the same success.
What about the money aspect? The real industry secret is that your upline is probably making a commission on every lead purchase you make. Just imagine that they make 20% of every purchase you make, and every purchase of the 100 other people on their team - do you think that would add up to some serious cash? I bet it would!
So what can you do so you can manage to stay in this business long enough to experience the true power of residual income we have all been promised?
Simple…generate your own exclusive leads and send them through a funded proposal follow-up sequence, so you can make some cold hard cash, even if they don’t join your primary business!
Yesterday I received this great question from Susan:
My biggest struggle is finding leads. I know you have to spend money to make money, but when you are starting out, thats just not feasable.
So if I look a bit below the surface of her email, the real question is how can I get started generating my own leads with little to no money.
It appears that she may be coming from the point of view where she was probably purchasing generic biz-op leads and the cold calling them. From my experience this is simply a quick and painful recipe for disaster. I have never seen one company that will pay enough on a new associate for you to cash flow this - the leads are simply too expensive, and the rejection is to great!
I also think it is a mistake to think that we can build a business - any business (MLM or otherwise) - with no money. You must have some money to get started.
So let me give you a quick run down of a simple system that will get you started with $40 bucks out of pocket maximum - which will allow you to generate your own leads, and make a profit from those leads.
Step One (less than $20.00) - Get a web hosting account (Try Dream Host for a good deal - I use them!)
Step Two (Free) - Create a simple lead capture page. Don’t know how? Just look at some examples and model yours around the ones you like best.
Step Three (about $20.00) - Set up an account at Aweber so that you can actually capture these email addresses and names. Then you will be able to build a relationship via email with your new leads.
Step Four (Free) - Start writing articles and submitting them to the article directories like EzineArticles.com. If you write one article a day you will be amazed how your traffic starts to build.
So you can generate high quality MLM leads using the internet. Just don’t become overwhelmed! Take action on this plan and it will work for you.
To learn more about how I am building my business using the internet, be sure and pick up your FREE CD here.
