Burke Jones here from the 45 minute to $450 system…
The other day I was asked what was it that provided the roadmap
to the success I am having today. This person had watched a video
where I said I had put over 70 members into a program in the last
5 months - they wanted to know the one thing that helped me do this.
Looking back there is a book, that after reading it revolutionized
my thinking about growing a M’LM or Network Mark’eting business
using the internet.
Some of you may have heard about it already - but just in case you
have not, or you have not read the copy you have - I wanted to be
sure you understood the power it had on my business.
I thought I would share something that is working for me….No affiliate links, just some good content and an example!
There is a site called Hubpages http://www.hubpages.com where you can create what they call a “hub” - which is basically one page of information.
This page of information can be about any topic you wish to write about. You could write a page about yourself, your company, a marketing strategy, you name it!
Now, the really cool thing about these pages is that Google loves them! So when you create a hubpage, it will get picked up and will tend to rank high in Google if you have optimized your keywords on the page.
It is a cold snowy day here in Kansas City today - 17 degrees and snowing. I went over to my 4 year old daughters pre-school this morning to watch her Christmas program - what a great time. It is so fun to watch a bunch of 4 year olds sing and perform! Of course she was the cutest girl there…
So while I was driving over there I was thinking about an email exchange I had this morning with a team member. The drive took a while, so I had lots of time to think since the roads were slicker than snot. I hope I don’t offend you with this little rant, but there is a valuable lesson in these words…..
Basically what happened is that this team member wrote me a pissy email and said that she was not having success - she was working 4 hours a night, doing all this marketing and she had not generated one single lead in 45 days.
I answered with my typical one line response…. “Tell me exactly what you have done.”
So when she gets back to me, she has done everything but what I have instructed and trained her to do. You see I keep no secrets from my team members, I test lots of things, then I share the ones that worked so they can do the same thing.
She had not done one of the marketing tactics - NOT ONE - that I had instructed her to do. These are the same tactics I use everyday to have success - and I DON’T spend 4 hours a night doing them! I generate tons of leads everyday using the same tactics I teach my team. These same tactics I use have generated so much success for me, I have top leaders in my company calling to find out what I am doing!
What I have found is that the people who join my team and do exactly what I show them to do will experience similar success to what I am having. However, those that don’t understand this, and don’t look at this like a business - will fail. And when they fail, they BITCH about everything!
However, those that are out there following my training and taking consistent action, I rarely hear from. I just see them having success when I see their results showing up in MY paychecks! They understand that this business is all about having a system you can follow, a system that is duplicatible, a system that gives them time freedom - and if followed long enough will bring financial freedom.
To have success in ANY business, you just have to find one thing that works and keep repeating that action over and over again. If you fail at something, move on, fail enough and you will succeed!
I encourage you to make sure you are taking actions that deliver results everyday in your business. Sure test new things, but fail fast and move on if they don’t work.
I would love to hear your thoughts, leave me a comment below….
The MLM industry is a very competitive industry. People who are starting their network marketing business from the ground floor level will tend to have many problems trying to find people who like MLM because of the negative connotations people have against the industry over the last few decades.
So how does one find people who like MLM?
The easiest and most obvious answer to this is to look for people who are already exposed to what MLM is all about.
This group of people has probably:
(1) Tried network marketing before and although they haven’t have success in their previous opportunity, is willing to give it another go by looking for another opportunity.
(2) Are already involved in a network marketing opportunity and they are looking for a chance to switch over into a ‘better’ opportunity or go under another upline who is more capable.
(3) Their previous MLM Company has recently shut down due to many different reasons and they are looking for a venue to start their network marketing business all over again.
These 3 groups of people are considered your target markets (which are the people who like MLM).
So what is the most effective way to target these people? Is it possible to bring them into your network?
For starters, the biggest problem most newbies in network marketing is to try to use the comparison tactic to get people to join their network marketing opportunity. They attempt to tell them that my product is better than your product, my compensation plan pays more than yours, my management team has more experience and my upline can help me ‘close’ more prospects compared to yours.
This kind of ‘my company is better than yours’ approach doesn’t win people over because a person convinced against his or her will is of the same opinion still. Even if you win the argument, you ‘close’ the back door and they will lose face when they lose the argument.
The better way to prospect these people is to first, brand yourself as a network marketing expert. Only when you find a way to provide value to other people will they even begin to consider your network marketing opportunity. Building relationships first is more important than entering into a shouting match to see whose company is better. When you can show your prospect that you can add value to their life (their knowledge, their income, etc), they will be more likely to join your network marketing opportunity in the future.
In any business in the world today, the 80/20 rule always applies. This means that only 20 percent of the people will get something done while the rest of the other 80 percent will disappear into oblivion.
The same applies to network marketing success. The majority of people will not do anything. Only 20 percent of the people actually get around to doing something about it. But unfortunately, only a small percentage of THAT 20 percent actually achieves network marketing success (some give up after they fail to see results or because they move on to other commitments – not network marketing’s fault).
The first thing you must do in order to take the first step towards achieving network marketing success is to have a dream. Not just any dream but a dream that is HUGE. Do not let other people tell you what you can or can’t do. In Donald Trump’s own words, “If you are going to think, you might as well think big.” After all, you are already thinking anyway, so you might as well think big and achieve big. If you don’t have a dream, a compelling reason to keep you going when the going gets tough, you will definitely drop out from network marketing after you run into challenges.
Besides having a dream, you must have a blueprint for success. It is also not enough to have the ‘WHY’, you must have the ‘HOW’ as well otherwise you will have a big dream and it just stops at the dream part (because your dream never becomes a reality).
For example, there are a lot of network marketing prospecting methods that are considered obsolete by today’s standards. You cannot just do cold calling and pester your friends and relatives by forcing them to join your network marketing opportunity. You need to learn how to handle people and use the Internet to generate leads for your business.
You also need to structure your action plan properly because you need to know how to execute your plans to make your dream a reality. An action plan that works out day by day, week by week, month by month and year by year.
Write down on your time table, what you need to achieve this very day – reading a motivational book, engaging in prospecting activities, retailing some products to your customers and spending time with your downlines training and coaching them.
Without a definite day to day plan, your day will definitely slip by without much action. At the end of the day, it is all about you – don’t rely on your uplines or your downlines for success because if you do, you are building their business instead of your own.
Many network marketing reps struggle as far as prospecting is concerned.
One of the reasons why they are so uncomfortable when approaching their friends is because they are fighting an uphill battle against their group of friends.
Granted, it is very difficult when you are doing it alone. After all, peer pressure is against you and the only way you can successfully convince your friends to join your network marketing is if you and another partner are working as a team.
The first and most notable example of working together as a team is with your spouse or your significant other.
The man will usually talk business, because most prospects usually perceive the man as the one holding the authority (not that women are inferior, but they have more powerful ROLES in different areas).
The women on the other hand, will do well trying to relate to the prospect through products and services.
With that said, don’t fight to be the boss – learn to examine the situation.
This sort of tag team prospecting is even more effective when dealing with couples because while the man talks about business plans in the living room, the women can chat all about products in the kitchen.
If you do not have a partner, you can always pair up with your upline or a side line (sometimes, it even works with downlines… after all, there is power in numbers). If your upline and you know a mutual friend, greatest leverage you have to convince a common friend to sign up is to use social leverage (after all, ‘everyone else’ is in… what about you?) This works even well if your upline has credibility and is someone who is well respected, you will have better chances for success.
The most important thing is to make sure you do not do this business alone. Network marketing is a business that puts you in business for yourself, but you are NOT going to work by yourself. Trying to go solo in your network marketing business is suicidal because if your downlines try and pick it up, they will each do things their own way (solo) and you will have a heck of a problem when your group reaches a large number.
Another reason why it is very difficult to work alone is because you don’t have all the time in the world to go running around prospecting and taking care of all your downlines at the same time. You need to share the load and give some credit to your downlines as they look out for one another when you are not around.
You are in business for yourself, but not BY yourself. You must learn to divide and conquer as you work together with your uplines, downlines, sidelines and even the staff in the company. When your prospect see you walk down the isle and the managers and staff are all waving to you, it gives you a lot of credibility (when they wave to you and you go, “By the way, that’s the managing director of the company…”)
In this second installment of my ongoing My World Plus case study I share some stats with you and take a look at my current conversion rate from free tour takers to full member/associates.
Are you relying on the tired tactics of hotel meetings, home meetings and buying expensive leads to grow your MLM business? These tactics are directly responsible for the dismal rate of failure in this industry.
So how can you turn your business around and create a bullet proof scenario for success?
It is actually a very simple plan that can be broken down into 3 easy steps:
1. Begin building on the internet. In todays economy people that are searching for a home based business immediately think of the internet as the first stop for a business. You need to be generating your own free leads using the internet.
2. Put yourself in a position of profit. If you are not making money in your MLM you have a very expensive hobby not a business. When you generate leads as indicated in step one, you need to market products and services to those leads where you make commissions when a lead makes a purchase. Then you can sponsor the real business builders from a position of profit.
3. Drive massive traffic to your landing pages or lead capture pages. It is actually easier today than ever before to drive massive traffic to your web sites. The best way is to tap into the huge traffic sites like YouTube, MySpace, EzineArticles and other social sites offer. It is very easy to build you “reputation” or position yourself as a leader using this free tools.
Using this simple system will allow you to build a MLM business that is immune from failure. The traditional methods taught by nearly every MLM company out there simply will not work for 95% of the population. So start building your business on a solid foundation today.
I love sharing great information in an audio format. Today I put
together a short audio for you discussing the true secrets of what
leverage means to your business.
In our last installment I talked about how to create magic in your business so that you could literally insulate yourself from those things that create failure for so many in this industry of MLM or Network Marketing.
I promised I would give you a quick road map, so just like the children in “The Magic Treehouse” book who point at a picture and magically transport to that location - you can “magically” insulate yourself from failure.
There are two ways to create this insulation, and virtually guarantee yourself success - if you take action.
First, put yourself in a position of lead abundance! You will never do this by bugging your friends and family or buying expensive leads…you must create your own.
The best way to do this is to simply create your own lead capture page on your own website and drive traffic to that page. However….
If the thought of creating your own thing is keeping you from getting started, the next best thing is to plug into a generic system, that brands you as a leader - and does all the heavy lifting for you. All you need to do is add traffic.
The best generic system I know of is Power Prospecting System (<= Click there) by Daegan Smith. This system brands you as a leader, has high converting landing pages, and gives you the entire system on a silver platter.
The next thing you need to do is give yourself a way of earning money! As your leads enter your system, you need a way of making money from them even if they never join your primary business.
The easiest way to do this is through affiliate marketing. Affiliate marketing allows you to offer your subscribers other peoples products, by recommending them, and when they purchase you make a healthy commission.
However, if you are not using PPS, where should you turn to find affiliate products for this niche?
One quick way is to simply look at the sites of products you have found for a link that says “Affiliate Program” or something like that.
Here are a couple of my products that offer affiliate commissions:
Internet MLM Pro Secrets - $7.00 100% commissions paid instantly to your Paypal account. Here is the link you need to use:
http://www.internetmlmpro.com/mlmreport/?e=YOURPAYPALEMAILADRESS
