How to explode your Network Marketing Business on the Internet

Archive for the ‘Network Marketing’ Category

The Three Best MLM Podcasts

Friday, June 22nd, 2007

I don’t know about you but I am a true information hound. I love to read magazines, reports, articles - basically anything I can get my hands on about internet business, and especially the MLM and Network Marketing industry.

There is a new technology that is really changing the way quality information is delivered. With the majority of people now able to access the internet using broadband technologies, the ability to deliver high quality audio files is a reality.

The most popular way to deliver these audio files is to use what is called a Podcast. A Podcast is basically a way to users to subscribe to a RSS feed and have new audio content automatically delivered to their iPod or other MP3 player.

If you are using iTunes on your desktop and probably combined with your iPod, it is very easy to find Podcasts to match almost any subject matter you are interested in. All you have to do is ope up iTunes and click on the Podcast link on the left side of the screen in the Music Store section.

From there you can search for Pocasts simply by typing in a search term or browsing the categories. If you are searching for niche conent like “MLM” or “Network Marketing” it is best to use the search function, as the category structure is not that specific.

Here are the top three MLM Podcasts that I am subscribed to (click links if you have iTunes installed to subscribe to this podcast):

Internet MLM Pro Podcast: This is the only podcast I have found that discusses how to use the internet to market your MLM business. (Okay, I will be honest, this is a shameless self promotion - since I actually product this podcast - but if you subscribe you find it is full of relevant content!)

MLM Radio Show: I listen to this simply because the hosts are so high energy. My only criticism is that they claim to be using the internet to build their companies, but it seems like they are mostly cold calling leads that they have purchased from a lead source that generates them on the internet.

MLM Power Hour: Again this is a great show led by Todd Falcone, a success MLM’er turned trainer. Really focuses on building your business in the traditional way, but there are some good nuggets in the content.

So how do you find these at iTunes? Just click on this link Internet MLM Pro or, just open iTunes, click on the Podcast category, and search for “Internet MLM Podcast” - and you will see it in the search results. All you have to do is click the subscribe button, and it will be added to your iTunes player. New episodes will be downloaded automatically as they are publishes.

Then you can either listen to them on your desktop or plug your iPod in to sync them for your listening enjoyment on the run!

I listen to Podcasts everyday in my car, it is a great way to squeeze personal development into a busy schedule. So fire up iTunes and start subscribing!

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Leveraged

Monday, June 11th, 2007

The hot button today seems to be talking about leveraged income. I thought it would be good to review what I feel is the difference between simple leveraged income and residual leveraged income as it applies to those of us in the network marketing and MLM fields.

Leveraged Income

I think real estate is probably the best example of leveraged income. You purchase a single family home to be used a rental. You find a tenant and they begin paying rent to you that you use to cover the mortgage and expenses of the property.

The tenant giving you leverage on the financial side. You borrowed money, so you are leveraging someone elses money, and the tenant is repaying this money.

The problem is that you still have to be heavily involved for you real estate empire to continue to expand. You have to find properties, manage the ones you own, etc.

RESIDUAL Leveraged Income

When you add the residual element to your income stream, you business continues to grow even if you are not working.

The MLM business model is probably the best example of this model, although there are others. With Network Marketing you are able to build a team. This team element is where the residual and leveraged parts of your income stream come into play.

Your team is all working to build their own businesses, which in turn builds yours. So in affect you could have 500 man hours a day being spent to build your business, when you have only work 30 minutes yourself.

This idea of residual leveraged income is the primary reason I joined a quality MLM business. With the right team under you, all working together, a residual leveraged income stream becomes a true life changing reality! –>

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How to Guarantee Your MLM Recruits Don’t Quit

Thursday, June 7th, 2007

The biggest challenge we face in the MLM industry is retention of our new associates. I remember the first two people I ever sponsored, I was so excited! I could just picture this massive team exploding under me. I remembered my sponsor saying “You get two, then they get two…”. So I spent time training them, and helping them get going.

The reality hit when neither of them sponsored a single person. They tried….they invited people to meetings, they talked to people about the products, but it was just not happening. They started asking me how long it takes to get going. I was not sure what to say since it took me 4 months just to sponsor them. The monthly autoships, training materials, and startup costs were racking up. I could feel the tension as each month passed and they did not earn money.

A few months later they both simply stopped returning my calls - and stopped their autoships. My dreams started to evaporate with them. If you have been in network marketing for any length of time, I am sure you can relate to this story.

Well, now lets look at a dramatically different way to build a MLM business, that will virtually guarantee your new associates will stay in the business long enough to get your team growing - the funded proposal system.

This is how I build my business now, and how I train my new associates to build theirs. It all starts with setting up a high quality lead capture page. Drive traffic to the capture page and start building a list of subscribers. Immediately start offering these leads a high quality information product that either you created or you sell as an affiliate. As these leads purchase this product, you make cash!

Just imagine what $300 to $500 per month can mean to a new associate on your team. It gives them immediate cash to cover their monthly autoship obligation. It gives them money to put back into more advertising, allowing them to generate even more leads next month, and more sales of the funded proposal product. Then some of these leads will begin to join your team, and you will easily be able to train these new leads to replicate this system.

The bottom line is that the faster a new associate can earn a check, even if it is outside of your primary business, the longer they will stay in business. The longer they stay in, the bigger your check will be!

So which way would you rather build your business? I would choose the funded proposal system, in fact it is the system that my team uses everyday to build our business!

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The

Monday, June 4th, 2007

So which is better, having multiple streams of income or focusing on one primary business?

If you have not seen a site like this you will. Basically it is a site that has you sign up for 10 to 15 business opportunities. The thinking being that as each new person joins, they will also sign up for all the opportunities.

This will not work long term!

Sure it works for the guy that created the system, but for you it simply will not work. Being a network marketer is hard enough just focusing on one business. Try to imagine giving the same effort spread across 15 businesses!

The best way to succeed is to focus on one business, but have a system that generates income and supports this business at every step of the process.

This is exactly what I have done, and this system now generates at least 6 checks a month outside of my primary business. But none of these income streams take my attention away from my primary business, and in fact they help to grow it at an amazing rate.

For a 14 day overview of the system I use, visit this site and sign up for the trial!

==> http://www.internetmlmpro.com/su/ –>

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What

Friday, June 1st, 2007

Sometimes you can learn amazing things from watching kids….

Since my son was three years old I have been generating income from the internet. He as heard me talking about making money, building web sites, and building a business.

What has happened is that he has turned into the smallest entrepreneur I have ever seen.

For example, he has started a small business in our cul-de-sac. Once a week he goes to 5 houses and picks up all the brown piles their dog(s) have left during the week - he picks up dog poop in their backyards. He pulls down $4 per house, so about $20 per week for a couple hours of work. He loves it and the neighbors are happy to pay!

But that is not really the focus of this story. You see a while back we had a garage sale in our neighborhood. This thing is massive - people come from all over to attend this neighborhood sale. Well, we had some junk to get rid of, so we had a sale as well.

He decided that he was going to sell water bottle (ice cold!) and donate the proceeds to some local victims of a huge tornado. So he made up a sign and filled the cooler with ice and bottled water.

He was in our driveway all day. Mostly sitting behind the cooler and sign in his lawn chair. He was making sales. Then one time, he got up and met someone in the driveway and said “Would you like to buy a bottle of water for fifty cents? I am donating all the money to the tornado victims.”

Guess what? The guy bought two bottles!

Emboldened by his success he started doing this every time someone walked up to our driveway. His sales skyrocketed!

In 12 hours of total selling he made $49 and sold 90 bottles of water.

I started thinking about this powerful lesson and how I could apply it to my network marketing business.

Do you see the one simple thing he did that changed the outcome of his business?

He opened his mouth and told people what he was doing. He did not rely on his sign or advertising to generate the sale. He simply told people what he was selling and asked them if they wanted to buy.

I can think of a many occasions where if I had simply opened my mouth and shared what I was doing in my business, or told someone about the product, I could have made the sale.

Wanna see a change in your business? Just open your mouth and start talking, and be sure to ask for the sale! –>

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MLM is All About Leadership

Wednesday, May 23rd, 2007

The other day I received a great question on my MLM blog from Marti. Marti writes:

I am relatively new to Internet marketing-less than two months. How do I build value when I don’t have a downline yet. I don’t want to go after my friends and family.

His question really struck a chord with me. You see when I first got started in my network marketing company I wanted to work completely in the “cold market” and not bug my friends and family.

So I started buying leads and calling them. I spent big bucks, and hours of time. What did I have to show for it 4 months later?

One new associate and a bank account several thousand dollars lighter.

My upline kept telling me - get on the training calls, adjust your posture, etc. etc.

I kept coming back to the same question that Marti has. How do I build value with no downline? And furthermore, how will this ever be duplicatible.

If I ever signed someone up, they would have to have deep pockets and a VERY strong will power to do what I was doing. And lets face it, some people are good at talking to others and some struggle. Sure everyone can learn, but will they learn fast enough to stay with the business.

One day I woke up and figured something out. It hit me like a ton of bricks. I mean what I discovered has totally revolutionized my business.

When I finally hit rock bottom, totally burned out from spending tons of cash on worthless leads, I stopped working on my business. I spent the next several months educating myself, learning what I needed to learn to actually make this business work.

The light bulb moment came when I decided to change the way I look at my business. You see I had never looked at it as “MY BUSINESS”. I finally stood up and started acting like a leader. I created web sites and autoresponder email series. I acted like a leader, and you know what, prospects started calling me. These were not leads that I had purchased, I had generated them myself.

Once I had them in my system, I simply showed them what it is that I do. They saw value in my system and could see themselves plugging into it.

Just because you don’t have a downline, does not mean that you don’t have value. By the way you act or speak with prospects can show them the value you bring. People want to follow a leader.

So what if you don’t know much about internet marketing? If you know anything, even the smallest bit, you probably know more that 90% of the population This is value. This is value you can bring to your prospects that are searching for a change.

The bottom line is that you don’t have to have a downline to offer value. Learn the skills that are necessary to succeed, and that becomes your value. Start out small, take baby steps, start acting like a leader today.

If all you do is tell yourself that you are a leader and you have unique skills to offer, people will start being attracted to you and look to you to lead them. Change your mindset, and good things will happen in your MLM business.

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Is It Really About Your Product?

Monday, May 21st, 2007

Everyday I get “pitches” from other network marketers trying to sell me on their opportunity. Typically they spend most of the time telling me how great their product is.

So do people really join your business because of the product?

Surprisingly the answer is Yes and NO!

Lets start with the “Yes” portion first. In my company I know that around 75% of the associates were product consumers before they became associates. I have a feeling that most of them became associates just to get the product cheaper - since they were using the product, day in and day out. However, they never joined the company to really GROW a business - you want new associates that will be business builders.

Now lets switch to the NO portion. People join your business, not because of the incredible product, but rather they join your business either because of you or your system.

They can see themselves working with the system you present, or your team presents. They want a business, and the product is simply secondary. Sure they might grow to love the products, and become true evangelists, but they initially joined the company because they could see themselves plugging into your system.

So now the big question is - Do You Have a System? I am not talking about the tired recruiting systems of the 1980’s - like hotel meetings, buying expensive leads, etc.

I am talking about cutting edge systems using the power of the internet to market both the business opportunity and the product. Once my team understood this, we put our heads together and developed a system that anyone can plug into and begin generating their own leads for the products and business. Our business is now exploding and we are working less!

So what magic secret did we learn that opened our eyes to these strategies and techniques? All you have to do is visit this site and get your Free Magnetic Sponsoring Bootcamp!

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