How to explode your Network Marketing Business on the Internet

Archive for May, 2007

Automated MLM Programs

Wednesday, May 30th, 2007

A friend that I have been mentoring for a couple of months in my business called me up the other day and asked this question:

Hey Burke - I am looking at this MLM company that has this replicated website that enrolls people automatically in my downline. What do you think?

Honestly my friend was just the last of a long string of people that have called or emailed me that same question. And my answer is always the same….

Run, don’t walk, run as fast as you can from this type of opportunity!

There is a reason that we call this business “Network Marketing”. It is all about building a network of distributors that both consume and sell the products that we market. It is about building lasting relationships and working together to build a successful business for both you and your team.

These “replicated self building” sites are nothing but scams designed to take your money. For instance how exactly are these downlines built? Who generates the traffic? Who does the training? It still comes down to you working on your business.

The other problem with these replicated sites, is that they will never stand a chance of generating any real traffic from the search engines. You see they all have the exact same content - the search engines look at this as duplicate content and it will be filtered out as quick as it is indexed.

Before you scamper off to join one of these “self building” opportunities, I would really like you to think about building your business the right way. You time would be much better spent on these two things:

    Build your own Lead Capture page and generate your own MLM leads.
    Get your own Blog to start branding yourself - “Brand You!”

If you spend your time and money on just these two simple pieces of the puzzle - you will be rewarded for many years to come! Prospects will be calling you up with credit card in hand to join you in your business. How does that sound?

Stay tuned, I have some very exciting projects I am working on that I will be sharing with you shortly!

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The Perfect MLM Business Model

Tuesday, May 29th, 2007

Have you started generating your own MLM leads for your network marketing business yet?

I firmly believe that we have entered into a new era in network marketing. The days of hotel meetings, calling parties, and purchasing expensive leads are behind us.

Why?

Because they are not easy to duplicate, and they do not produce a “real” business model.

This statement may shock some of you, so I better do a bit of explaining before you think I just took a drink from the “kook” fountain.

As you know network marketing is all about leverage. By creating a downline you are able to leverage the collective work of your entire team. If you have hundreds of people on your team, and each person just sponsors two or three people (the industry average) than you can experience massive growth.

The biggest problem is surviving long enough in the business to reach this point. Hotel meetings, calling parties, etc, are designed to meet the lowest common denominator. In other words they work well to get those initial 2 or 3 new associates, but then things come to a screeching halt. Associates run out of warm and hot market leads. Then where do they turn?

Most of them will turn to purchasing expensive leads - this is what I did - and the downhill spiral begins.

However, if you are generating your own leads - you are building a real business - that you are in complete control of.

Let me explain further how this business can really work. You set-up a lead capture page on the internet. Drive some traffic to it, and start building a subscriber email list. Over time you drip, drip, drip the information about your company to these prospects. Some will join today, some next week, some a year from now - each person has their own time. By tapping into the power of the internet you can build a relationship over time that can grow forever.

By building your own list, you are also building a real business model. You see once you have a list of subscribers you can actually print money at will. For example, say you find a really good service or course on the internet that relates to MLM or Network marketing. Using the affiliate marketing model, you can recommend this product to your list, and get paid a handsome commission if they purchase it.

This model allows you to make money outside of your primary opportunity. It allows you to survive financially long enough to actually “make it” in network marketing. It allows you go get to the point of enjoying the leverage of a large downline!

Don’t you think this business model makes more sense than the tired MLM tactics of the past?

As always I would love to hear your comments - feel free to leave a comment below.

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Internet MLM Business Basics

Sunday, May 27th, 2007

In my last post, I recommended a tool ( http://www.internetmlmpro.com/bc/ ) that I use to explain the Network Marketing business to my prospects. In case you missed it you can see it here:

http://www.internetmlmpro.com/mlm-blog/10/do-your-prospects-say-no

This subject generated a ton of responses from you, so I thought I better spend a bit more time explaining my system.

So today I wanted to cover the three legs of a basic Internet MLM lead generation system.

These 3 legs are:
- A Lead Capture Page
- The Auto Responder
- A Blog for Branding

These are the only three things that you need to set- up for a great a system that converts prospects into new associates.

The Lead Capture Page
This is simply a web page that has single focus - to get people to subscribe to your list.

The Auto Responder
The auto responder is simply a service that allows you to very easily email your list of subscribers. You can load a series of emails into this system and they will be delivered automatically at a preset interval. I recommend using this service if you are looking for a quality auto responder. Don’t try to host this yourself.

A Blog for Branding
As we have discussed previously, and important aspect of marketing online is branding yourself and your system. A blog is a very simple way of generating content in the form of articles that allow you to brand yourself and your system over time. It is probably the easiest way to build your own web site and will also generate visitors from the search engines over time.

I don’t have time in this email to fully explain how to setup and use these three components, I will however be covering these parts in detail in the future.

So back to how I integrate the presentation available at http://www.internetmlmpro.com/bc/ - since several people had questions about how I use it.

For my warm market I have a business card that simply has my unique address printed on it. If I meet someone that wants to know more about the business, I give them a card and they go check out the site.

I also use if for prospecting on the internet. Immediately after someone subscribes to my list on my CAPTURE PAGE, they are sent an email with the link to this presentation in it. So the first thing they are exposed to is a very high quality presentation on why network marketing makes so much sense.

From that point on, they are typically already sold on the business model, and it then a simple manner of explaining our system and our company to them. This is a system that is simple to set up and generates very responsive leads!

So once again - I highly recommend finding good tools and then leverage the tools to do the explaining for you.

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Do Your Prospects Say No?

Thursday, May 24th, 2007

Do you get tired of your prospects saying no?

I remember when I first got started in network marketing - I was on fire. I was so excited that I had this image in my head of everyone I spoke with seeing the incredible offer I was presenting to them and signing up. Boy was I in for a surprise!

I kept hearing the same objections over and over:

- It’s a pyramid!
- It doesn’t work!
- Who sells the products?
- I’m not a salesperson.
- I’m too busy.
- Is this like Amway?
- I’ll lose my friends.
- My spouse won’t let me do it.

I took all the training I could find on how to handle these objections, and I mastered them. I was able to address all of these point by point but still something was missing.

Until I found the magic bullet that revolutionized my business…..

http://www.internetmlmpro.com/bc/

Finally I had a presentation that my prospects - whether from my warm market or cold market - could view online 24 hours a day 7 days a week at a time that was convenient for them!

It was not specific to my company, but educated the prospect on my business model and why it is so incredibly powerful.

So I started to use this tool exclusively and guess what happened…..

All these tired objections I had heard day in a day out never came up - ever! Even though I was really good at addressing them in person, I was nowhere as good as this video presentation was, and the presentation delivered the material with a third party authority I could never have.

Remember this is a completely generic presentation - it can be used for any network marketing company - and it will truly revolutionize your business.

It will work for warm market and internet leads - just use it and you will see the results.

Here is the link again:

http://www.internetmlmpro.com/bc/

In order to maximize your time the best thing to do is find good
tools and let the tools do the “selling” for you - on autopilot!

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MLM is All About Leadership

Wednesday, May 23rd, 2007

The other day I received a great question on my MLM blog from Marti. Marti writes:

I am relatively new to Internet marketing-less than two months. How do I build value when I don’t have a downline yet. I don’t want to go after my friends and family.

His question really struck a chord with me. You see when I first got started in my network marketing company I wanted to work completely in the “cold market” and not bug my friends and family.

So I started buying leads and calling them. I spent big bucks, and hours of time. What did I have to show for it 4 months later?

One new associate and a bank account several thousand dollars lighter.

My upline kept telling me - get on the training calls, adjust your posture, etc. etc.

I kept coming back to the same question that Marti has. How do I build value with no downline? And furthermore, how will this ever be duplicatible.

If I ever signed someone up, they would have to have deep pockets and a VERY strong will power to do what I was doing. And lets face it, some people are good at talking to others and some struggle. Sure everyone can learn, but will they learn fast enough to stay with the business.

One day I woke up and figured something out. It hit me like a ton of bricks. I mean what I discovered has totally revolutionized my business.

When I finally hit rock bottom, totally burned out from spending tons of cash on worthless leads, I stopped working on my business. I spent the next several months educating myself, learning what I needed to learn to actually make this business work.

The light bulb moment came when I decided to change the way I look at my business. You see I had never looked at it as “MY BUSINESS”. I finally stood up and started acting like a leader. I created web sites and autoresponder email series. I acted like a leader, and you know what, prospects started calling me. These were not leads that I had purchased, I had generated them myself.

Once I had them in my system, I simply showed them what it is that I do. They saw value in my system and could see themselves plugging into it.

Just because you don’t have a downline, does not mean that you don’t have value. By the way you act or speak with prospects can show them the value you bring. People want to follow a leader.

So what if you don’t know much about internet marketing? If you know anything, even the smallest bit, you probably know more that 90% of the population This is value. This is value you can bring to your prospects that are searching for a change.

The bottom line is that you don’t have to have a downline to offer value. Learn the skills that are necessary to succeed, and that becomes your value. Start out small, take baby steps, start acting like a leader today.

If all you do is tell yourself that you are a leader and you have unique skills to offer, people will start being attracted to you and look to you to lead them. Change your mindset, and good things will happen in your MLM business.

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Have a Question About Internet Network Marketing?

Monday, May 21st, 2007

Do you have a question about how a simple man from Kansas can generate over 165 leads (for free) in 3 weeks and have 4 people simply say “I am ready to join your business” - all without ever picking up the phone?

If you are just getting your hands around building your business on the internet or are a seasoned internet marketing wizard - just leave you question in the comments below, and I will answer them in future editions of my newsletter!

So what IS your BIGGEST Question about building your network marketing or MLM business on the internet?

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The Problem with Replicated MLM Websites

Monday, May 21st, 2007

I remember the first day I joined up with my company. You see with
my business kit they also provided my “very own” web site. I was
ecstatic! I could see the customers coming from Google, Yahoo and
MSN to my site and purchasing loads of products. I could see
people interested in a business simply finding me through a Google
search and singing up under me.

I had this image that this business - with my company provided web
site - would build itself! What I soon learned was exactly the
opposite…….nobody ever visited - except me!

You see there are many problems with company provided web sites,
lets take a look at a couple of them, and then look at a solution.

Product Sales & Search Engines
The biggest problem with a company provided replicated web site is
that it is exactly the same as every other associate in your
company. Because it is exactly the same, it appears as duplicate
content to the search engines. Search engines hate duplicate
content, so they only rank a few of the sites highly, and the rest
are buried on page 98 of the results never to be found!

Business Opportunity Seekers
The competition is simply to great to expect your company provided
site to rank well on the major search engines when people are
searching for a business to join. On top of this, network
marketing really does boil down to building relationships. It is
the relationship and the system you provide that will get people
interested in joining your business.

Now that we have identified the two biggest problems, what can you
do about them.

First, get your own domain name, and start building your own site.
There are many easy and low cost ways to make this happen, and I
will cover them in future emails.

Your own site will allow you to build a relationship with your
visitors, both for your product and/or your opportunity.

Once you have this relationship, then you can send the prospect to
your company provided site to make a purchase or sign up. That is
the only way that a replicated web site will work for you and your
team.

You have to have a system in place that will do the following 24
hours a day, 7 days a week - fully automated. You system must
provide product information, business information, and reveal a
system that a potential prospect can see themselves plugging into.
A company provided site will never do this. Period!

My team is using the internet and methods like this to simply
explode our business, our company site is only there for the few
times we need, not as our primary marketing vehicle.

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Is It Really About Your Product?

Monday, May 21st, 2007

Everyday I get “pitches” from other network marketers trying to sell me on their opportunity. Typically they spend most of the time telling me how great their product is.

So do people really join your business because of the product?

Surprisingly the answer is Yes and NO!

Lets start with the “Yes” portion first. In my company I know that around 75% of the associates were product consumers before they became associates. I have a feeling that most of them became associates just to get the product cheaper - since they were using the product, day in and day out. However, they never joined the company to really GROW a business - you want new associates that will be business builders.

Now lets switch to the NO portion. People join your business, not because of the incredible product, but rather they join your business either because of you or your system.

They can see themselves working with the system you present, or your team presents. They want a business, and the product is simply secondary. Sure they might grow to love the products, and become true evangelists, but they initially joined the company because they could see themselves plugging into your system.

So now the big question is - Do You Have a System? I am not talking about the tired recruiting systems of the 1980’s - like hotel meetings, buying expensive leads, etc.

I am talking about cutting edge systems using the power of the internet to market both the business opportunity and the product. Once my team understood this, we put our heads together and developed a system that anyone can plug into and begin generating their own leads for the products and business. Our business is now exploding and we are working less!

So what magic secret did we learn that opened our eyes to these strategies and techniques? All you have to do is visit this site and get your Free Magnetic Sponsoring Bootcamp!

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Take the Emotion Out of Your MLM Business

Friday, May 18th, 2007

Do these stories sound familiar to your MLM business?

You make up your “names list” - you have a list of 100 names of people you know that you want to present your new business opportunity to. Your sponsor says, lets start calling them. You tell your sponsor “I will get right to it!”. So the next day you call the first person on your list - could be your neighbor, your doctor, your sister - and start pitching them on this great business opportunity you just joined.

You see before you made the first phone call you thought that everyone you talked to would have the same enthusiasm for this business that you do - you can see the power in it.

So the phone is ringing, they answer, you make the pitch - straight off the script your upline gave you. The first person tells you “no”. The second person makes fun of you for wasting your money. And the third person never answers the phone.

You just never get around to calling the rest of the names on your list. Join the club of 95% of all network marketers. You see 95% of us never have the guts to keep making the calls until all 100 people on our list are contacted.

Why not?

Emotions! You see as humans we are emotional creatures, we thrive on getting good vibes from others. We like to be looked at as a leader, someone with good ideas. All of us have a limit on the number of “no’s” we will hear before we simply quit.

For some of us the threshold might be one, for others it might be 300. The emotional impact at some point will stop us from reaching our dreams.

So how do I propose that you take the emotion out of your MLM business? Use the internet to generate unlimited leads - that are yours exclusively - and only talk to those people that contact you!

This one secret is what turned my business around the first week I started generating leads of my own on the internet. Within the first 10 days I had generated 65 leads, and 4 people had called or emailed me saying they were ready to get started!

What a refreshing change! Take control of your own business today and start generating your own leads online.

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MLM on the Internet

Tuesday, May 15th, 2007

Hold on to your seat , your in for the ride of your life - we are going to reinvent how you grow your mlm or network marketing business on the internet!

You see when I first started out in network marketing I did everything my upline told me. Make a list of 200 and call them all, then follow-up. I purchased hundreds of leads for big bucks and spent hours on the phone chasing these people everyday. Four months later I had enrolled just a few associates into my business, and they were doing exactly what I was doing, and things were just not taking off.

I added up the time I was spending and I was working for pennies per hour - something had to change. So I called up my upline, and asked “What should I do?” - they said “Keep it up, its all in the numbers”.

The biggest problem was that each month I went further in debt, buying leads, making my minimum monthly purchase of products, etc.

One day I heard someone say, “If what you are doing is not working, stop doing it!” - the light went on in my head.

You see I called hundreds of “business opportunity leads” and one thing that I heard them ask for over and over again was an internet based business. At this time, I only saw my network marketing business as an “offline” opportunity - which was what my upline taught me!

I am no stranger to internet based businesses - heck I have several sites of my own that sell information products that generate a four figure monthly income - enough to let my wife stay home with our wonderful children. The biggest problem with this business, is that there was no residual income, I do not have a team building this business - its all on me.

Which is why I got started in network marketing - to build a residual income stream! What it turned out to be was that I was working for slave wages and going nowhere fast.

So I stopped everything I was doing and created a complete system for myself and my team that allows us to build our network marketing business completely online. Our prospects are able to view all the information 24/7 in a completely automated fashion - they actually call us!

I will be sharing the key components of building your network marketing business on the internet - learn these and you will be able to generate leads of your own, and make money whether the decide to join our primary opportunity or not!

Just imagine this:

  • generating 5 to 10 new leads a day
  • having a system in place to follow up with these leads that runs on total automation
  • generating income from these leads even if they don’t join your primary opportunity
  • never having to purchase another lead again!

Stay tuned - its going to be a great ride!

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