Archive for January, 2008
Thursday, January 31st, 2008
->
A personal note…
My Wife and I are packing our bags and heading off tomorrow morning for a short get-away in San Diego. My parents arrived this morning to handle the kids for the week, which our kids and Grandparents alike are totally excited about!
We are really looking forward to this trip. We don’t get this chance very often - and three kids keep you pretty busy. It will be nice to simply be together and relax.
On top of that I have been working very hard the month of January - and I have some really big projects planned for February (keep your eyes on your email for the announcements) - so I am looking forward to recharging my batteries and coming back home next week reinvigorated.
In any business sometimes you have to take a step back, relax, and return with a new energy. I do hope to use the break to really do some thinking. Many times we are so busy in our daily routines, that we don’t allow ourselves a chance to be quiet and simply think - which is something I love to do.
Thats all for today. I need to get some audio teleseminars and videos loaded onto my iPhone before we leave!
See ya on the other side….
Technorati Tags:Life Stories
Posted in Life Stories | No Comments »
Sunday, January 27th, 2008
I am going to share one of the most powerful mindset you need for success but first I want to tell you a story.
My two boys and I are actively involved in Cub Scouting. Yesterday was the annual Pinewood Derby race. For those I you might not be familiar with the Pinewood Derby it is basically a toy car race.
Each boy receives a block of wood, 4 nails that are the axles and 4 tires. They then carve and shape the wood to look like a car and mount the wheels.
Of course just like anything in life it gets pretty competitive so we ended up spending hours polishing the axles, painting the car and basically making it as fast as possible.
So the day of the race my two boys were nervous with excitement and anticipation.
Each boy gets to race four times. It was interesting to watch their emotions as the races progressed. My oldest son came in third place on the first to races.
He was getting upset because my other son had come in second in both of his races.
Then in his third race my oldest son came in first! Oh boy, his emotions instantly swung the other direction and he was on top of the world.
I found it so interesting how their emotional state could swing so dramatically from the success or failure of thier last task.
This same situation seems to affect many adults as well as they begin to build their MLM businesses.
The mark of a true entrepreneur is that they do not become so emotionally involved it each event. They look at each success or
failure as a learning experience.
When you get to a point in your own mind that each activity is not judged as a success or failure but rather just one point in a journey to success, life becomes so much more fun.
The problem is that most of the ways we are taught to build our MLM businesses simply don’t allow us to reach this point. From my experience it really takes two things to happen in your business before you can get your mind around this.
You have to place yourself in a position of lead abundance. If you have more leads than you can physically contact you don’t get as concerned over every rejection.
But you also must put yourself in a positive cash flow position. You simply cannot continue to lose money each and every month and have the mindset you must have to succeed. If you do not have positive cashflow you don’t have a business you have a hobby.
This is the game I play everyday, and it rocks! So right now make the decision to not ride the emotional roller coaster of each race as my son did. Instead get started today building a real business where emotions don’t have to rule your life.
Technorati Tags:MLM Training
Posted in MLM Training | No Comments »
Thursday, January 24th, 2008
->
So I have been thinking more about my MLM business plan and my philosophy that I work under every day. I thought I would share a few more of my thoughts so you can understand where I am coming from as you develop your own strategy.
There is a basic philosophy that has been taught in most network marketing companies that says you promote the company - the MLM company - at the front end. So if you looked at the flow it would look like this: Prospect to Company, Company to You.
It has always been this way because to grow a large organization, the upline leaders needed people to focus on growing the team. The team aspect is what really creates the leveraged wealth in this industry.
Here comes the scary part of this mlm plan….you don’t own your downline. You don’t own your business - the parent company owns the downline and owns your business. What happens the day the company goes bankrupt? What happens when all H*** breaks loose and the press begins to attack the company or the product is found to be defective or dangerous?
I will tell you what happens - and it is sickening - your entire business, and all your income, will be gone almost overnight. I have seen this happen - and it is the scariest thing about this business.
The philosophy I use in my mlm business plan is very simple. I want to control as much of the business as I can. How do I do this?
I simply rearrange the flow so it looks like this: Prospect to ME! I build the relationship with the prospect, I control where the prospect goes. If that means they join my downline - the best answer - then I have built the first relationship, and we are a true team. It allows me to form relationships and bonds with other human beings at a much deeper level. So when the worst happens - which is what we need to plan for - I am prepared to leverage those relationships and hit the ground running.
The other aspect of this plan that is very powerful is that it allows me to have massive leverage. Leverage is one of those things that all the “heavy hitters” in your upline like to talk about, but most have no idea what it can really mean to their businesses.
By creating my own leads, that build a trust and relationship exclusively with me, I am able to create income outside of my primary business, even if these prospects never join my primary company. I don’t know about you, but I call that tremendous leverage - which comes from control of the process.
To summarize, here is the way my MLM business looks in a nutshell - I generate leads, I build a relationship with those leads on autopilot, I profit from these leads, the BEST leads call me with credit card in hand. Keep these ideas in mind as you put the pencil to the paper and start writing your own plan for success.
Technorati Tags:internet mlm, mlm, mlm business plan, MLM Training, Network Marketing
Posted in MLM Training | No Comments »
Monday, January 21st, 2008
My Wife and I went out for some Chinese food on Friday night. At the end of the meal, I always enjoy reading the little slip of paper inside the fortune cookie. I was surprised that mine actually got me thinking about my MLM Business plan.
My fortune cookie saying was this:
“Luck happens when hard work meets opportunity.”
For the rest of the night I really pondered this little saying. You see, all to often we tend to look at those around use and say “he got so lucky” or “she was lucky to in the right place at the right time”. It is what we don’t see that we usually don’t understand.
I know that other than the occassional $10 dollar payoff on a lottery ticket, my “luck” was usually created by lots of hard work. It is the hard work, the work you put in to your MLM business without know the outcome that will make your “lucky” in the end.
The other day I recieved and email from a person that had been on a teleseminar I conducted. He said how lucky I was to have a solid background in internet marketing before I became involved with MLM and started building my business online.
Frankly, “LUCK” had nothing to do with it. I devoted hundreds of hours and thousands of dollars to my education, so that when I formulated my MLM business plan for success, “luck” appeared to follow me.
Successful business people understand that hard work is the only thing that will put the in the winners circle. Unfortunately, so many people get involved with MLM solely on emotional level - and don’t have the burning desire that will be required to create wealth. They are still stuck on the lottery ticket mentality, and don’t understand that as the fortune cookie says best “luck happens when hard work meets opportunity”.
So start creating your own “luck” today!
Technorati Tags:business plan, internet marketing, lottery ticket, mentality, MLM Training, mlm business, right place at the right time, successful business people, teleseminar, Uncategorized
Posted in MLM Training | 2 Comments »
Friday, January 18th, 2008
I can hear many of you saying now “What the heck is Squidoo?”
Okay, as you know Web 2.0 is all the rage these days in fact there are courses out there costing $1,000’s of dollars to teach you how to use these systems.
But today, I am going to give you a quick lesson on one of these Web 2.0 sites for fr’ee!
So what is Squidoo? Squidoo is a social networking site that allows you to create what are called lenses. A lense is nothing more than a one page site on a specific topic. You then load up content on that topic and publish your lense for the world to see.
The beauty of this system is that Squidoo makes it very easy to create your lense - they have all these “fill in the blank” modules that make is super easy to use.
What can you create a lense on? Anything! But for the purpose of growing your M’LM business, you want to keep it focused on lead generation.
I even have an example to show you. I just created this lense - it only took me about one hour to create which included writing the content!
Here is the link to my lense:
90 Day MLM Success Plan
The keyword phrase I focused this lense on is “90 Day M’LM Success Plan”.
Google love Squidoo, and other search engines do as well. So with minimal promotion you can have a lense that ranks highly for search terms. So when you create your lense, keep the phrase you want to rank for in mind.
Now, Squidoo is very easy to use. I recommend that you simply get an account set up and get started building a couple of lenses.
However, if you really think you need a step-by-step guide to the system, the Queen of Squidoo training is Tiffany Dow. She has put together a guide that will step you thru creating a lense. You can pickup a copy here:
Squidoo Secrets Ebook
Okay, now I have a favor. I would greatly appreciate it if you could stop by my lense and leave a comment and give it a rating!
Here is my lense link again:
90 Day MLM Success PLan
Technorati Tags:Free MLM Traffic, MLM Lead Generation
Posted in MLM Lead Generation, Free MLM Traffic | 2 Comments »
Friday, January 18th, 2008
Are you distracted? One of the problems with getting started building your MLM or network marketing business on the internet is that it is so easy to get distracted, spend a ton of money, and basically make no headway in your business.
So how can you focus your energies on the most important things, and save yourself a ton of money?
1. Stop spending money! You heard me right, there is no magic bullet in any system or strategy. For every traffic generation strategy out there - lets take article marketing as an example - there are dozens of info products that will teach you the “secrets” that will explode your traffic. It can be very overwhelming! What I recommend is that if you want to become an expert, and get started quickly - buy ONE product on the subject, then apply yourself 100% to that traffic tactic until you are an expert! DON’T purchase 3 products on three different strategies all on the same day or even the same week - you will simply become overwhelmed and make no progress.
2. Focus! When you are first getting started you should focus on two simple things. Driving traffic and starting a conversation with your new leads. When you drive traffic to your site (which should be some form of capture page) you will get leads. Then you can follow up with these leads either with email (the easiest and most leveraged) or you can call them. You want to begin a conversation with these leads which builds trust over time - this is what will grow you business.
3. Repeat! Just keep mastering one new traffic strategy before proceeding to the next one. Then and only then learn and master a new one. As you repeat this month after month, your traffic and your leads will increase. At first it might just be a few leads a week, but as your traffic grows, so will your leads until someday you could easily be generating hundreds of leads a day.
4. Start with big goals, but narrow the goals down to achieve small victories. At first you really need to celebrate small victories. Celebrate the first lead you generate, celebrate the first income you have! Start small, and build it over time. What happens is most people expect 100 leads per day to hit their account immediately - which is simply unrealistic. Build slowly over time and you will be building a sustainable business!
If you take these four simple elements to heart, before you know it you will be the next “heavy hitter” in your company - you know who I am talking about - the guy or gal that gets to walk across the stage and the annual convention. How does that sound for a long term goal?
Technorati Tags:MLM Training
Posted in MLM Training | No Comments »
Monday, January 14th, 2008
Something has apparently changed over at Gmail and has created a big problem for many Gmail users. Last week I opened up Internet Explorer and hit the little red and white Gmail envelope on my Google toolbar expecting Gmail to pop up like it always does.
What happened?
It acted like it was loading but all that showed up was a “white screen” - no email, no nothing!
Then about 30 minutes later my Father gave me a call and was having the same problem. We did fix this Gmail problem, so I thought I would share how we did it.
I don’t know if this fix will work with Firefox, since I don’t use that browser, but it does work with IE.
Here is how we fixed this Gmail problem:
In Internet Explorer click on the “Tools” => “Internet Options”. This brings up a dialogue box - click on the “General” tab. The second option on that tab is “Browsing History” - click the “Delete” button.
After you click the “Delete” button, a new box pops up - click the “Delete Files..” button next to the “Temporary Internet Files” section.
This will delete the cache and all the temporary internet files your system keeps when you go surfing.
This is all it took to fix the problem of the “white screen” we were both having with Gmail. I know many of my readers use Gmail, so I thought I would pass this along if you are having the same problem.
Technorati Tags:Life Stories
Posted in Life Stories | 11 Comments »
Monday, January 14th, 2008
Several days ago I received this question from one of my subscribers:
Hi Burke,
First of all thanks for offering to answer questions.
I think that it is great that you offer your
assistance. My question is What methods or advertising
do you find is most successful in getting targeted
traffic and converting that traffic into buyers? I
don’t mind investing in advertisement if I will get a
decent ROI.
Thanks,
Margaret G.
Thanks for the great question Margaret! As you know I am a big proponent of not spending a ton of money on advertising, until you have some revenue coming in. This is the biggest pitfall of most MLM’ers - they spend themselves right out of business.
So lets talk about getting free MLM leads. First I want to define what a “free” lead means to me. A “free” lead means that even if I have to spend money to generate the leads, I will at least break even - but preferrably generate a profit - from this lead even if they never join my primary business.
You have to have a way to monetize your leads or you will go broke before you even have a chance at success in this tough business. You can monetize your leads a number of ways from selling your own information product to sending them to other sites where you will generate commissions as an affiliate.
Now that we have that covered, I will share my favorite method with you that I use all the time. Please understand it is my favorite method “right now” - I am always looking and testing to find other streams of leads and traffic.
My favorite method right now is List Joe. When you sign up for List Joe you will be able to email other members of List Joe. You generate credits in the system by visiting the sites other people are promoting when you receive email from List Joe. You can then exchange these credits at a one to one ratio - which means if you have saved up 300 credits, you can email 300 random List Joe users.
If you really want to ramp it up, be sure and take advantage of the “one time offer” that is displayed when you first sign up. You only get one chance, so be sure you have your credit card handy when you sign up. I took this offer and it is worth every penny of the $197 that I paid for it! It allows you to send to 3,000 random List Joe members every 3 days. Plus you you can also earn additional credits by reading the emails as described above.
I can easily earn 700 to 1000 credits a week, so we are talking about some major reach by using this system. Everytime I send an email using List Joe I generate leads and make some cash!
If you have any questions about the system, be sure and leave me a comment below!
Technorati Tags:free leads, internet mlm, list joe, mlm blog, MLM Lead Generation, mlm leads
Posted in MLM Lead Generation | 1 Comment »
Tuesday, January 8th, 2008
I received a great question the today that I just had to sit down and answer immediately. I am sure many of you are struggling with the same question - heck I even did when I first got started!
“Before you have your MLM business built how do you represent yourself as someone who people should work with. For example if you do not have a team built how do you get people to believe that they will benefit from joining your business?
Thanks!
Amy C.”
Wow! I love this question, and I love the fact that Amy stood up and took the risk to fire me off an email and put herself out there!
I am going to answer this from the standpoint of building your business primarily using the internet to generate leads and promote your business. It is actually much easier to do this on the internet than anywhere else.
Step One: Change your mindset! You need to constantly be educating yourself. I RARELY listen to the radio while I am in the car, and I don’t watch TV while I am excersising - I continuously listen to self improvement and educational information on my iPod. This will do more to put your mind in that “leadership” mentality than anything else. Honestly, I used to think this was a voodoo, until I actually started doing it - and now I can see the power in it!
Step Two: Stop promoting your primary business on the front end, and start generating an income from a funded proposal. The easiest way to get started with this is to simply head over to “Magnetic Sponsoring” and purchase the book. Then get started using the system to generate leads for yourself AND an income!
Just imagine how attractive you will be to a prospect when you can tell them how quickly you can put them in a position of positive cash flow! It is not hard AT ALL to make $100 or $200 a month from this system - which will more than cover the monthly autoships or subscriptions most network marketing companies require. Do you think people would be interested in joining your team if you could show them a roadmap to earning money?
Step Three: Start writing about yourself. Write about your successes, your failures, your life. People have a genuine desire to connect with others on a deeper level - so simply provide this connection to them on a silver platter - and they will be calling you.
In conclusion, I would make this one recommendation. Just get started! The faster you get started the quicker this fear will pass. Put yourself out there, just as Amy did by asking this question - and take action!
Why not start right now? Head over to Magnetic Sponsoring and get going….
Technorati Tags:building relationships, internet mlm, MLM Lead Generation, MLM Training, mlm marketing, recruiting system
Posted in MLM Training | 4 Comments »
Wednesday, January 2nd, 2008
So its that time of year again for the annual Cub Scout Pinewood Derby. Both of my boys are active in Cub Scouts, so this will be our third year of racing. We have learned a ton over the last few years, and the boys want to go all out to win it big time this year.
Last night we sat down to plan our strategy for this year, as the race is a few weeks away. We opened the box the cars came in and began to study the raw blocks of wood, the axles (nails) and tires.
I started talking to them about the key factors that affect the speed of their cars. We discussed the role of friction and where friction is created in their cars. We came up with the following: wheels to axle, wheels to body, and wheels rubbing on the track rail.
If you wondering at this point how this relates to your network marketing business, hang on just a bit and I will bring it together.
Once we had identified the sources of friction we started talking about how we could reduce the friction at those points of contact. We decided to polish the axles, use graphite and be sure that the wheel to body contact point was very smooth and had a film of graphite on it as well.
After I tucked them in for the night, I began to reflect on friction in business, especially building a network marketing business on the internet.
For your business to succeed, there are a couple of big points of friction you need to “oil”:
Lead Generation - you need a constant flow of new leads or prospects coming into your system. Once you have this part mastered, life gets much easier. Imagine what 20 or 30 new leads a day would mean to your business!
Incoming Cash - Your business must have cash to survive - this is not negotiable. When generating leads online, you need a way to profit from those prospects even if they never join your primary business. You can do this simply by promoting other peoples products as an affiliate, or really explode your income and create your own product. You must pursue cash at all costs - it is one of the biggest points of friction and if you don’t your business will die.
Once you “oil” these two points of friction in your business - amazing things will begin to happen. You can begin to work from a point of power - the power that having lead abundance and positive cash flow will give you. People will be attracted to you, because of the solutions you can provide them.
So get out that oil can and get started turbo charging your Pinewood Derby Car - or business today!
Looking for a great way get started generating leads online? Check out Magnetic Sponsoring today - it will revolutionize your business!
Technorati Tags:business building, internet marketing, MLM Lead Generation, MLM Training, mlm business, Network Marketing
Posted in MLM Training, MLM Lead Generation | 2 Comments »