Archive for December, 2008
Thursday, December 18th, 2008
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Well the responses to my last post got me thinking….how professional do we need to be in our communication with our subscribers?
I prefer to just sit down and write, I write like I talk - so there are mistakes. I don’t proof it more than once.
So in my last post, I used the word “B*(*X”. Within minutes I had this unsubscribe confirmation email in my inbox…
“Unprofessional email. No need to use the word “bitch” to get attention.”
So was I using the that word to get attention? Maybe, but isn’t that what we should be doing as marketers?
I know that I am subscribed to a couple of lists where everyother word is a four letter word - but I stay subscribed because of the content. I do not run around cussing all day long - but in this instance I used the word for emphasis.
So let me know in the comments section below how you feel about this whole subject! Did I offend you? Did you enjoy the post? Should all communication be “perfect” and “professional”?
Chime in via the Comments section below….
Your partner for success,
Burke Jones
MLM Traffic Lab:
=> http://MLMTrafficLab.com
My Personal Biz:
=> http://CheapEasyBiz.com
Technorati Tags:Network Marketing, Uncategorized
Posted in Uncategorized, Network Marketing | 7 Comments »
Tuesday, December 16th, 2008
It is a cold snowy day here in Kansas City today - 17 degrees and snowing. I went over to my 4 year old daughters pre-school this morning to watch her Christmas program - what a great time. It is so fun to watch a bunch of 4 year olds sing and perform! Of course she was the cutest girl there…
So while I was driving over there I was thinking about an email exchange I had this morning with a team member. The drive took a while, so I had lots of time to think since the roads were slicker than snot. I hope I don’t offend you with this little rant, but there is a valuable lesson in these words…..
Basically what happened is that this team member wrote me a pissy email and said that she was not having success - she was working 4 hours a night, doing all this marketing and she had not generated one single lead in 45 days.
I answered with my typical one line response…. “Tell me exactly what you have done.”
So when she gets back to me, she has done everything but what I have instructed and trained her to do. You see I keep no secrets from my team members, I test lots of things, then I share the ones that worked so they can do the same thing.
She had not done one of the marketing tactics - NOT ONE - that I had instructed her to do. These are the same tactics I use everyday to have success - and I DON’T spend 4 hours a night doing them! I generate tons of leads everyday using the same tactics I teach my team. These same tactics I use have generated so much success for me, I have top leaders in my company calling to find out what I am doing!
What I have found is that the people who join my team and do exactly what I show them to do will experience similar success to what I am having. However, those that don’t understand this, and don’t look at this like a business - will fail. And when they fail, they BITCH about everything!
However, those that are out there following my training and taking consistent action, I rarely hear from. I just see them having success when I see their results showing up in MY paychecks! They understand that this business is all about having a system you can follow, a system that is duplicatible, a system that gives them time freedom - and if followed long enough will bring financial freedom.
To have success in ANY business, you just have to find one thing that works and keep repeating that action over and over again. If you fail at something, move on, fail enough and you will succeed!
I encourage you to make sure you are taking actions that deliver results everyday in your business. Sure test new things, but fail fast and move on if they don’t work.
I would love to hear your thoughts, leave me a comment below….
Your partner for success,
Burke Jones
MLM Traffic Lab:
=> http://MLMTrafficLab.com
My Personal Biz:
=> http://CheapEasyBiz.com
Technorati Tags:MLM Training
Posted in MLM Training | 2 Comments »
Friday, December 5th, 2008
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The MLM industry is a very competitive industry. People who are starting their network marketing business from the ground floor level will tend to have many problems trying to find people who like MLM because of the negative connotations people have against the industry over the last few decades.
So how does one find people who like MLM?
The easiest and most obvious answer to this is to look for people who are already exposed to what MLM is all about.
This group of people has probably:
(1) Tried network marketing before and although they haven’t have success in their previous opportunity, is willing to give it another go by looking for another opportunity.
(2) Are already involved in a network marketing opportunity and they are looking for a chance to switch over into a ‘better’ opportunity or go under another upline who is more capable.
(3) Their previous MLM Company has recently shut down due to many different reasons and they are looking for a venue to start their network marketing business all over again.
These 3 groups of people are considered your target markets (which are the people who like MLM).
So what is the most effective way to target these people? Is it possible to bring them into your network?
For starters, the biggest problem most newbies in network marketing is to try to use the comparison tactic to get people to join their network marketing opportunity. They attempt to tell them that my product is better than your product, my compensation plan pays more than yours, my management team has more experience and my upline can help me ‘close’ more prospects compared to yours.
This kind of ‘my company is better than yours’ approach doesn’t win people over because a person convinced against his or her will is of the same opinion still. Even if you win the argument, you ‘close’ the back door and they will lose face when they lose the argument.
The better way to prospect these people is to first, brand yourself as a network marketing expert. Only when you find a way to provide value to other people will they even begin to consider your network marketing opportunity. Building relationships first is more important than entering into a shouting match to see whose company is better. When you can show your prospect that you can add value to their life (their knowledge, their income, etc), they will be more likely to join your network marketing opportunity in the future.
Technorati Tags:MLM Lead Generation, MLM Training
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Thursday, December 4th, 2008
In any business in the world today, the 80/20 rule always applies. This means that only 20 percent of the people will get something done while the rest of the other 80 percent will disappear into oblivion.
The same applies to network marketing success. The majority of people will not do anything. Only 20 percent of the people actually get around to doing something about it. But unfortunately, only a small percentage of THAT 20 percent actually achieves network marketing success (some give up after they fail to see results or because they move on to other commitments – not network marketing’s fault).
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The first thing you must do in order to take the first step towards achieving network marketing success is to have a dream. Not just any dream but a dream that is HUGE. Do not let other people tell you what you can or can’t do. In Donald Trump’s own words, “If you are going to think, you might as well think big.” After all, you are already thinking anyway, so you might as well think big and achieve big. If you don’t have a dream, a compelling reason to keep you going when the going gets tough, you will definitely drop out from network marketing after you run into challenges.
Besides having a dream, you must have a blueprint for success. It is also not enough to have the ‘WHY’, you must have the ‘HOW’ as well otherwise you will have a big dream and it just stops at the dream part (because your dream never becomes a reality).
For example, there are a lot of network marketing prospecting methods that are considered obsolete by today’s standards. You cannot just do cold calling and pester your friends and relatives by forcing them to join your network marketing opportunity. You need to learn how to handle people and use the Internet to generate leads for your business.
You also need to structure your action plan properly because you need to know how to execute your plans to make your dream a reality. An action plan that works out day by day, week by week, month by month and year by year.
Write down on your time table, what you need to achieve this very day – reading a motivational book, engaging in prospecting activities, retailing some products to your customers and spending time with your downlines training and coaching them.
Without a definite day to day plan, your day will definitely slip by without much action. At the end of the day, it is all about you – don’t rely on your uplines or your downlines for success because if you do, you are building their business instead of your own.
Technorati Tags:MLM Training, Network Marketing
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Tuesday, December 2nd, 2008
There are two schools of though when it comes to MLM leads.
The first way is the traditional, old school way of getting leads which is to pull out your mobile phone and writing down every single name on that phone onto your name list. Every single person, from your baby cousin all the way to your 60 year old grand aunt.
When you run out of names on your list, you will start to dig through your list of business cards for any name that you can call.
This method is actually very ineffective because you are spending a lot of time going through a list of people who are NOT in your target market. There is no way you are going to be effective if you keep on targeting people who do not have a big dream, people who are comfortable in their jobs or people who just won’t listen to what you say no matter what you say (they see the old beer drinking buddy Joe rather than someone who is pursuing their dreams).
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The second and more effective way to get the best MLM leads is to go on the Internet and get your leads. But bear in mind, don’t just get any leads but rather leads that are targeted – that means people who are actively seeking for a network marketing opportunity or people who are on the verge of switching to another opportunity.
These people are the best kind of leads you can find because not only do they give you the least amount of resistance, they are actually people in your target market and you will spend less time and money on marketing costs.
There are many ways you can get the best MLM leads – either through driving free traffic or by paying for traffic.
The advantage of using free traffic is that you do not need to spend any money and you can easily get traffic from organic search terms as well as blogs, social networking sites, social bookmarking, forums, traffic exchanges and even other people’s blogs. Free traffic takes time to generate but it is very good if you are building your network marketing business on a shoe string budget.
Once you have made some money with your leads, you can invest into paid traffic as well. One of the advantages of using paid traffic is that you get to control the amount of traffic you can get. It all depends on your budget and you are the one that sets the cap on your traffic. You can get up to potentially unlimited traffic in a very quick time. Some of the best ways to get the best MLM leads also come from pay per click (PPC) campaigns such as Google AdWords, buying banner advertising and using co-registration leads.
Technorati Tags:MLM Lead Generation
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Tuesday, December 2nd, 2008
Another quick installment on my current case study with My World Plus. For the last couple of weeks I have been quietly testing a paid advertising source. You know I am not a fan of buying leads, but this is NOT buying leads, instead it is a targeted traffic system.
On November 15th I paid $100 for a limted test of this traffic stream that will last for 30 days. All of my traffic has been sent directly to the landing page at My World Plus (http://burke.myworldpower.com).
So far I have generated 62 Leads and 2 Member upgrades, and I still have about 15 days left on the advertising purchase. This is a great deal! Right now I have recovered half of my initial cost, and I expect to completely cover my intial expense within the next 15 days.
Because of this success, I am putting together a TEAM ADVERTISING COOP for my team in MyWorld Plus.
How this works is that each share will cost $100. Every team member that purchases a share of the coop will have thier personal URL placed into a rotator. So for each share they purchase they will receive one “hit” to thier site. If they purchase 2 shares they would get 2 hits per rotation.
The way this traffic source works is that they more you spend, the less the traffic costs. So by pooling our money, we should be able to make a massive purchase - as well as share the risk a bit.
I will keep you posted on the results!
If you are interested in coming on board with a vibrant team that is making money - just CLICK HERE!
I hope you are enjoying these case study installments, leave me a comment below with your thoughts!
Technorati Tags:internet mlm, My World Plus, MyWorld Plus, myworldplus
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Monday, December 1st, 2008
Many network marketing reps struggle as far as prospecting is concerned.
One of the reasons why they are so uncomfortable when approaching their friends is because they are fighting an uphill battle against their group of friends.
Granted, it is very difficult when you are doing it alone. After all, peer pressure is against you and the only way you can successfully convince your friends to join your network marketing is if you and another partner are working as a team.
The first and most notable example of working together as a team is with your spouse or your significant other.
The man will usually talk business, because most prospects usually perceive the man as the one holding the authority (not that women are inferior, but they have more powerful ROLES in different areas).
The women on the other hand, will do well trying to relate to the prospect through products and services.
With that said, don’t fight to be the boss – learn to examine the situation.
This sort of tag team prospecting is even more effective when dealing with couples because while the man talks about business plans in the living room, the women can chat all about products in the kitchen.
If you do not have a partner, you can always pair up with your upline or a side line (sometimes, it even works with downlines… after all, there is power in numbers). If your upline and you know a mutual friend, greatest leverage you have to convince a common friend to sign up is to use social leverage (after all, ‘everyone else’ is in… what about you?) This works even well if your upline has credibility and is someone who is well respected, you will have better chances for success.
The most important thing is to make sure you do not do this business alone. Network marketing is a business that puts you in business for yourself, but you are NOT going to work by yourself. Trying to go solo in your network marketing business is suicidal because if your downlines try and pick it up, they will each do things their own way (solo) and you will have a heck of a problem when your group reaches a large number.
Another reason why it is very difficult to work alone is because you don’t have all the time in the world to go running around prospecting and taking care of all your downlines at the same time. You need to share the load and give some credit to your downlines as they look out for one another when you are not around.
You are in business for yourself, but not BY yourself. You must learn to divide and conquer as you work together with your uplines, downlines, sidelines and even the staff in the company. When your prospect see you walk down the isle and the managers and staff are all waving to you, it gives you a lot of credibility (when they wave to you and you go, “By the way, that’s the managing director of the company…”)
Remember, there is strength in numbers.
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Technorati Tags:business building, business plan, developing team, internet mlm, marketing efforts, mlm business plan, MLM Training, mlm business, Network Marketing
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